3
Audience flows
Donor, partner, family
Non Profit2023
SteamBridge
A mission-led non-profit site built to attract donors, partners, and program participants in equal measure.
Outcomes
+65%
Program signups
First semester post-launch
0
Dev tickets/mo
Staff publishes without us
The challenge
SteamBridge runs STEAM education programs and needed a single site that spoke to three different audiences — donors, school partners, and families — without diluting any of them. The old site forced everyone through the same funnel, and conversions reflected it.
What we ran
- Audience-led IA with three distinct entry paths from the homepage
- Donor flow, partner flow, and program-signup flow each instrumented
- Storytelling components for outcomes, alumni, and program impact
- WordPress build the program staff can update without dev help
ServicesWeb DevelopmentBranding & DesignSEO & Digital Strategy
In the wild
Next case
Jet Perspectives
Aviation · 2024
Ready to get started?
Got a project that needs this caliber of work?
Tell us about your project and we'll reply within one business day. Existing clients can jump straight into JMG VIP.