A mission-led non-profit site built to attract donors, partners, and program participants in equal measure.
The challenge
SteamBridge runs STEAM education programs and needed a single site that spoke to three different audiences — donors, school partners, and families — without diluting any of them. The old site forced everyone through the same funnel, and conversions reflected it.
What we ran
Audience-led IA with three distinct entry paths from the homepage
Donor flow, partner flow, and program-signup flow each instrumented
Storytelling components for outcomes, alumni, and program impact
WordPress build the program staff can update without dev help
ServicesWeb DevelopmentBranding & DesignSEO & Digital Strategy