4
Properties unified
Under one master brand
Hospitality2024
Riphean Hospitality
Identity, photography, and a web presence that does justice to a multi-property hospitality group.
Outcomes
+140%
Direct inquiries
Vs. booking-platform referrals
1 team
Brand + photo + web
Across the full portfolio
The challenge
Riphean had grown by acquisition across a portfolio of distinct hospitality properties, each with its own brand voice. The parent group needed a unified identity that didn't flatten the individual properties — a brand and site that could host them all without making them look like a chain.
What we ran
- Master-brand identity system with sub-brand rules and templates
- Photography direction across properties to harmonize feel
- Editorial WordPress build with property-tier templates
- On-page SEO targeting destination + property-type keywords
ServicesBranding & DesignMedia ProductionWeb Development
In the wild
Next case
SteamBridge
Non Profit · 2023
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