A master brand and web system for a multi-division group — hospitality and investments — and the properties beneath it.
The challenge
Riphean had grown by acquisition into a group spanning two divisions — Hospitality and Investments — each with distinct properties and audiences. They needed a master brand and web system that unified the group without flattening the individual properties or blurring the divisions.
What we ran
Master-brand identity with division and sub-brand rules (Hospitality, Investments)
Property-tier templates for individual venues
Photography direction across properties
Editorial WordPress build with on-page SEO
ServicesBranding & DesignMedia ProductionWeb Development